Our Services
Strategic Communications
Strategic communications align your communications strategy with the overall goals for your business or organization. By being intentional about what you want to say through clear, compelling messages, using the right channels, and targeting priority stakeholders, Westland PR’s strategic communications services will help you reach both your audiences and your goals.
Media Relations
Media relations can be a key component of a winning PR strategy. Westland PR has decades of experience of proactively securing quality coverage for clients, as well as helping clients navigate the challenges that a negative news development can bring. Whether print, online, TV, radio, podcasts, or blogs, we understand how to effectively engage the right channels to get your messages heard by the people that matter most. Specific media relations services we offer include:
- Building customized media lists
- Press releases and advisories
- Media pitching
- Pre-interview preparation
- Media training
- Media monitoring
Media Training
Securing an interview opportunity is only the first part of generating a good news story. Preparation can make a good interview great, and also mitigate the reputational harm that can come from a negative or challenging news development. Westland PR’s media training prepares our clients to effectively deliver their messages, handle difficult questions, and keep their cool in the process.
Public Affairs Communications
Whether on state, local, or federal public affairs matters, Westland PR has the experience and insights to deliver results for our clients. From community relations and digital advocacy to political polling and coalition building, we help our clients achieve their public affairs goals.
Crisis Communications
Westland PR helps businesses and organizations prepare for, manage, and recover from a range of crisis scenarios. We work with our clients to assess their vulnerabilities, develop a communications plan, and build a team ready to respond in the event of a crisis. During a crisis, we advise clients on how to responsibly engage with key audiences. Following a crisis, we work with clients to assess the impact and craft a forward-looking communications plan designed to restore their brand and reputation.
Content Development
Increasingly, effective public relations means taking advantage of every available channel – not just the news media. Creating and sharing your own content is a key component of a successful PR strategy. We help our clients develop compelling content that informs, engages, and persuades key audiences. Westland PR leverages a range of content opportunities, including blog posts, bylined articles, op-eds, LinkedIn articles, social media content, webinars, case studies, and videos, to name a few. We capture our clients’ insights and expertise, and share it with the people that matter most.
Social Media
Businesses and organizations need a social media strategy that communicates compelling important information, while effectively engaging with audiences. Westland PR works with our clients to integrate social media into public relations programs in order to maximize impact, grow connections with audiences, and expand the reach of their voice. We help our clients not only share key messages, but as importantly, to listen, engage, and foster relationships with peers, clients, media, elected officials, and other stakeholders.
Thought Leadership
Whether guidance about the latest emerging trends or answers to the most pressing questions your clients face, you have insights to share. A thought leadership strategy leverages your team’s expertise to establish your organization as one that customers, peers, and other stakeholders can count on for new perspectives and informed opinions. We can work with your organization to capitalize on the expertise you have under your own roof and make sure that audiences view you as a place to turn for new ideas and sound advice. We work with clients to highlight their thought leadership by creating compelling content, developing speaking opportunities, identifying awards submissions, and other impactful strategies.
Community Outreach & Engagement
Effective outreach and engagement depend on developing opportunities for members of communities to shape the policies and projects that may impact them. Failure to connect with residents, community groups, and other stakeholders can lead to miscommunication and foster mistrust. We work with clients to craft proactive outreach and engagement strategies that facilitate meaningful connections with important audiences. Substantively engaging community members contributes to successful project outcomes, helps prevent costly delays, and avoids creating negative public perceptions about your brand.
Survey Research
Surveys can be a powerful tool for businesses and organizations who need to know more about a target audience. Whether quantitative polls, focus groups, or in-depth interviews, survey research provides valuable insights into audiences’ opinions, expectations, and needs. Westland PR works with clients to develop survey projects yielding data with detailed, nuanced information about attitudes and preferences of individuals and communities. This data provides strategic communication insights that help our clients to craft resonant messaging, measure support and opposition, and anticipate community concerns.
What we Do?
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Strategy planning
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Audit & Evaluation
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Insurance
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Financial Services
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Communications
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Consumer Markets
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